37.6.3.6 Pipe Address Setup
Once the device has answered the first host requests with the default device address 0, the host assigns a new address to the device. The host controller has to send a USB reset to the device and a SET_ADDRESS(addr) SETUP request with the new address to be used by the device. Once this SETUP transaction is complete, the user writes the new address to the Pipe Device Address field in the Host Control Pipe register (CTRL_PIPE.PDADDR) in Pipe descriptor. All following requests by this pipe will be performed using this new address.