27.3.4.2.2 Transmitting Address Packets
After issuing a Start condition, the master starts performing a bus transaction when the Master Address register is written with the 7-bit slave address and direction bit. If the bus is busy, the TWI master will wait until the bus becomes idle before issuing the Start condition.
Depending on arbitration and the R/W direction bit, one of four distinct cases (M1 to M4) arises following the address packet. The different cases must be handled in software.