30.2.3.4 General Call Address Support
The addressing procedure for the I2C bus is such that the first byte after the Start condition usually determines which device will be the client addressed by the host device. The exception is the General Call address that can address all devices. When this address is used, all devices must, in theory, respond with an ACK.
In 10-bit Address mode, the UA bit will not be set on the reception of the general call address. The client will prepare to receive the second byte as data, just as it would in 7-bit mode.
If the AHEN bit is set, just as with any other address reception, the client hardware will stretch the clock after the eighth falling edge of SCL. The client must then set its Acknowledge Sequence Enable (ACKEN) bit and release the clock.