28.5.8 General Call Address Support
The addressing procedure for the I2C bus is such that the first byte after the Start condition usually determines which device will be the slave addressed by the master device. The exception is the general call address that can address all devices. When this address is used, all devices should, in theory, respond with an acknowledge.
The general call address is a reserved address in the I2C protocol, defined as address 0x00. When the GCEN bit is set, the slave module will automatically ACK the reception of this address regardless of the value stored in SSPxADD. After the slave clocks in an address of all zeros with the R/W bit clear, an interrupt is generated and slave software can read SSPxBUF and respond. The following figure shows a general call reception sequence.
In 10-bit Address mode, the UA bit will not be set on the reception of the general call address. The slave will prepare to receive the second byte as data, just as it would in 7-bit mode.
If the AHEN bit is set, just as with any other address reception, the slave hardware will stretch the clock after the eighth falling edge of SCL. The slave must then set its ACKEN value and release the clock with communication progressing as it would normally.