42.6.1.3 LCD Display
When a bit in the display memory is written to '1', the corresponding segment will be energized (ON / opaque), and de-energized (OFF / transparent) when this bit is written to '0'.
Each COM signal has identical waveforms but different phases. The maximum amplitude (VLCD) occurs during the corresponding phase of the frame (phase 0 for COM0, phase 1 for COM1 etc.). Otherwise, the signal amplitude is one of the bias voltages (depending on the bias setting).
The SEG lines are controlled according to the corresponding value in shadow display memory. For each phase of the frame, SEG lines are driven to VLCD and GND when the pixel is ON, or to one of the bias voltages when the pixel is OFF.