37.6.2.4.5 Receiving Data Packets (SCLSM=1)
When INTFLAG.SB is set, the I2C host will already have received one data packet and transmitted an ACK or NACK, depending on CTRLB.ACKACT. At this point, CTRLB.ACKACT must be set to the correct value for the next ACK bit, and the transaction can continue by reading DATA and issuing a command if not in the Smart mode.